From the many benefits provided by digital signage, this tool is used by many sectors, one of which is the retail store. Digital signage in the retail store is used to attract product information, promotions, and special offers.
Digital signage in the retail store has a function from increasing brand awareness to encouraging purchase. In addition, the advantages of this screen which include enhancing the shopping experience, visual appeal, to cost-effectiveness can be a consideration for using it in the office.
This article will further inform you about digital signage in the retail store, from its definition, functions, and benefits to increase your brand image and sales.
Also Read
Table of Contents
What is a Digital Signage in the Retail Store?
Digital signage in the retail store is the use of digital screens (LCD, LED, or OLED screens) usually used for displaying information and promotions. These screens don’t just display one message, you can set them up to dynamically display multiple advertisements for your retail store with text, images, videos, or animations.
Digital signage in the retail store is used in an effort to increase brand image and sales. A professional-looking brand image is enhanced by the frequent appearance of your brand on the screen. With a lot of attractive product information, promotions, and special offers displayed on the screen, it is also possible to encourage customers to make purchases.
The Functions of Digital Signage in the Retail Store
Digital signage in the retail store has several functions from increasing brand awareness to encouraging purchase. Here are some of its functions:
- Increasing brand awareness: Brand logos, slogans, and brand messages can be displayed continuously to increase brand awareness among customers.
- Attracting customer attention: Dynamic information in the form of images, videos, or animations, will attract the attention of customers and allow them to be more interested in shopping.
- Encourage purchase: Displaying special offers, discounts, or information about current products can encourage customers to make purchases.
The Advantages of Digital Signage in the Retail Store
Digital signage in the retail store has several advantages from enhancing the shopping experience, visual appeal, to cost-effectiveness. Here are some of its main advantages:
1. Enhancing the shopping experience
One of the advantages of digital signage in the retail store is that it provides an enhanced shopping experience. Providing information in the form of images, videos, or animations, can divert customers’ waiting time. Furthermore, by displaying QR codes, customers can interact with the screen to fill out surveys or as a requirement for certain offers.
2. Information is delivered effectively
With digital signage, retail stores can provide accurate and relevant information regarding promotional products, and services in real-time. Stores can adjust the placement of screens to customize specific product offerings, and even determine the time of day they are displayed. For example, the screen can be placed in front of a discounted product, at a predetermined discount hour.
3. Visual appeal
The visual appeal of the store is another advantage of digital signage. The display of images, videos, and animations in the store gives a dynamic and attractive impression, so it can attract customers to come closer and shop.
4. Environmentally friendly
Unlike traditional promotions that use brochures that leave paper waste, digital signage that uses technology is certainly more environmentally friendly. You can provide information related to your products to increase sales while still making a good environmental impact.
5. Cost-effective
With digital signage, the need to print promotional materials and distribute them becomes non-existent, this certainly makes operational costs more efficient. Although it is a big investment in the beginning, using this screen for long-term promotion will certainly make promotional costs more efficient.
Those are the definitions, functions, and advantages of digital signage in the retail store that you need to know. Another thing to note is that digital signage on the market must pass the certification test from the Directorate General of Digital Infrastructure (DJID).
With DJID certification, users can feel calm about using digital signage technology whose quality and security are guaranteed. For manufacturers or importers of digital signage technology, obtaining certification from DJID is a mandatory step before the device can be officially marketed in Indonesia.
To simplify the certification process, you can use Type Approval Certification Services for ICT Products are available to assist with this process as a reliable solution.
