From the many benefits provided by digital signage, this tool is used by many sectors, one of which is malls. Digital signage in the malls is used to provide information such as advertisements, promotions, general information, or general information about the mall.
Digital signage in the malls has a function from information delivery to enhancing visitor experience. In addition, the advantages of this screen include dynamic marketing, providing easy navigation, to more efficient promotional costs.
This article will further inform you about digital signage in the malls, from its definition, functions, and benefits to make information more dynamic and interactive.
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Table of Contents
What is a Digital Signage in the Malls?
Digital signage in the malls is the use of digital screens (LCD, LED, or OLED screens) usually used for providing information such as advertisements, promotions, general information, or general information about the mall. With this digital screen, the information conveyed can be more dynamic and interactive by displaying images, videos, or animations.
The Functions of Digital Signage in the Malls
Digital signage in the malls has several functions from information delivery to enhancing visitor experience. Here are some of its functions:
- Information delivery: Visitors can view information such as the list of stores, events that will be held at the mall, general information about the mall floor plan, and store locations.
- Promotional media: Various tenants in the mall can use these screens to display advertisements, promotions, and special offers to attract visitors to their stores.
- Enhancing visitor experience: With interactive content, digital signage can provide entertainment and visitor experience at the mall.
The Advantages of Digital Signage in the Malls
Digital signage in the malls has several advantages from dynamic marketing, which provides easy navigation, to more efficient promotional costs. Here are some of its main advantages:
1. Dynamic marketing
One of the advantages of digital signage is as a dynamic marketing tool. Malls can provide information to visitors about the latest promotions, store locations, way finding, and events that will take place. By displaying images, videos, or even animations, it will be able to provide more dynamic marketing.
2. Giving consumers a positive behavioral influence
Giving consumers a positive behavioral influence is another advantage of digital signage. Visitors’ purchasing decisions can be influenced by product information, special offers, or even product usage advice delivered on screen.
3. Provides ease of navigation
Are you a person who often gets lost in the mall? Digital signage in the malls can provide interactive map displays or directions to find certain stores or locations more easily.
4. Flexibility and ease of use
Digital signage can be easily used and flexible in use. The display on the screen can be changed in real-time according to the needs and changes that occur in the mall. This tool also does not require special maintenance, so it does not increase operational costs.
5. More efficient promotional costs
With digital signage, of course, the need to provide printed information such as brochures or banners will be reduced. That way promotional costs can be saved, and become more efficient without having to distribute them physically.
Those are the definitions, functions, and advantages of digital signage in the malls that you need to know. Another thing to note is that digital signage on the market must pass the certification test from the Directorate General of Digital Infrastructure (DJID).
With DJID certification, users can feel calm about using digital signage technology whose quality and security are guaranteed. For manufacturers or importers of digital signage technology, obtaining certification from DJID is a mandatory step before the device can be officially marketed in Indonesia.
To simplify the certification process, you can use Type Approval Certification Services for ICT Products are available to assist with this process as a reliable solution.
