Digital signage technology is emerging as a screen that is generally installed in public spaces to display visuals such as images, videos, and text. One of the advantages of digital signage is that it can increase your brand.
The advantages of digital signage are used in many sectors such as offices, retail stores, malls, hospitals, schools, restaurants, and transportation.
This article will discuss five key advantages of digital signage in its importance in increasing our brand awareness.
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The 5 Advantages of Digital Signage
Digital signage has several advantages such as increasing brand awareness, interactive content, and being environmentally friendly. Here are the details of some main advantages of digital signage:
1. Increase brand awareness
One of the advantages of digital signage is its ability to increase brand awareness. With attractive and dynamic visuals that are shown repeatedly in public spaces, it can certainly make the brand easier for customers to remember.
2. More flexible and cost-effective
More flexible and cost-effective is another advantage of digital signage. You don’t need printing costs for content needs posted in public spaces. Digital signage allows real-time content changes and can be updated at any time as needed.
3. Personalized information delivery
Not to be underestimated, with digital signage, the messages and information you convey through visual content can be personalized in the eyes of customers. Digital signage can deliver messages tailored to specific audiences at specific times, making it more relevant and effective.
4. Interactive content
Providing interactive content services is another advantage of digital signage. Equipped with touchscreen technology or a QWR code display, it allows customers to interact with the information displayed.
5. Environmentally friendly
In addition to saving costs by not requiring printing materials or paper, of course, using digital signage technology makes your product promotion more environmentally friendly.
Those are the advantages of digital signage that you need to know. Another thing to note is that digital signage on the market uses Bluetooth or WiFi technology, this technology must pass the certification test from the Directorate General of Digital Infrastructure (DJID).
With DJID certification, users can feel calm about using a digital signage technology whose quality and security are guaranteed. For manufacturers or importers of digital signage technology, obtaining certification from DJID is a mandatory step before the device can be officially marketed in Indonesia.
To simplify the certification process, you can use Type Approval Certification Services for ICT Products are available to assist with this process as a reliable solution.
