March, which was originally created for the military, has now been widely used in many companies. One of the purposes of company march is of course to increase employee morale like military troops.
Not only that, but company march also has an important role in building corporate identity to build employee loyalty.
This article will inform you about the importance of company march as a consideration for those of you who don’t have one yet.
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What is Company March?
A company march is a musical composition, either a full song or a short jingle, specifically created for a company. Its purposes include sparking motivation among employees, rallying unity under the company’s vision, and reinforcing a sense of pride in the organization.
As an internal instrument, a company march plays an important role in representing the identity and spirit of the company.
The Importance of Having a Company March
Creating a march is very important because it serves as a symbol of company pride and identity, as well as an effective tool for building employee loyalty. Here are some things that make a company march important:
1. Building corporate identity
One of the importance of creating a march is to build corporate identity. A march can be a visual and auditory representation of the company. With a march, the values and vision of the company can be conveyed through lyrics so that it can be spread to a wide audience.
2. Increase employee morale
The identity depicted through the company’s march can motivate so as to increase employee morale. With motivating melodies and inspirational lyrics, it is possible to increase employee morale and productivity.
3. Creating togetherness
The march is usually used in company events, with frequent listening to the march allows for stronger bonds between employees. It can even further create a sense of community within the organization.
4. Build employee loyalty
Through the march, employees feel proud to be associated with the company. That way employees tend to become more loyal and committed to the work they are doing.
5. Can be used in ceremonial matters
By having a march, of course, you can use it in various ceremonial company events so that it can increase the exclusive impression and even attract customers.
The Things that Must be Considered in Making Company March
In making a march, several things must be considered so that it becomes an interesting song. Here are some things that must be considered in making company marches:
- Determine the purpose and theme: A march should have a clear purpose and theme so that the values of the company can be conveyed well.
- Compose inspiring lyrics: Lyrics are the main element that must be considered in creating a march so that the message to be conveyed can be inspiring.
- Creating a dynamic melody: The melody is the soul of the march, so it should be dynamic, memorable, have a strong rhythm, and match the lyrics.
- Coming up with a structure: A march usually have a simple yet effective structure from the introductory part, the main part, to the closing part.
From the above, another thing to consider in creating a company is determining where and with whom you will produce and record your company march.
You can choose Dimulti Music as a place to produce your company march. Of course things like composing inspiring lyrics, composing structures, to creating dynamic melodies will be easily assisted by our team.
Dimulti Music can handle the creation of company marches, jingles, anthems, background music for marketing purposes, product launching, R&D background music, or individuals. With a team that has worked with several major artists from local to international, of course, there is no need to doubt the quality.
Immediately create your corporate identity and increase employee loyalty by creating your company march!
