In today’s digital era, there are many digital innovations to support businesses to be more effective and efficient, one of which is digital signage.
With the many benefits provided by digital signage, many sectors apply this technology, ranging from offices, and retail stores, to transportation.
This article will thoroughly inform digital signage starting from the definition, how it works, its application in several sectors, the benefits obtained, and the regulations for its use in Indonesia.
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Table of Contents
What is a Digital Signage?
Digital signage is a TV-like technology that is generally installed in public spaces to display visuals such as images, videos, and text. This tool is commonly used to provide information to the public at large.
This digital screen is often used for various industrial sectors such as offices, retail stores, malls, hospitals, schools, restaurants, and transportation. These various sectors are generally for advertising purposes or providing service information to the wider public.
With this digital screen, you no longer need to print brochures or install banners in public places. With this tool, you can easily change the contour according to what you want flexibly.
How Does Digital Signage Works?
In general, the way digital signage works is divided into two, namely traditional and modern. Traditional digital signage uses USB to connect content to the screen for display. While modern digital signage uses a Content Management System or CMS to manage the content displayed.
Digital signage consists of four main components in doing its work, namely:
- Digital display (LCD/LED): Displays content in the form of images, videos, or text.
- Media player: Controls and delivers content to the digital screen.
- CMS (Content Management System) software: Enables remote management of content.
- Internet connection or local network: Used to update content in real-time.
The Application of Digital Signage
Digital signage is often used for various industrial sectors such for advertising purposes or providing service information to the wider public. Here are the example application of this digital screen in many sector:
- Offices: Delivering information, important announcements, or service info.
- Retail stores: Display product promotions and discount information.
- Malls: Displays mall floor plans, specific store promotions, and specific store discount information.
- Hospitals: Displays patient queue numbers, doctor’s practice schedules, and hospital floor plans.
- Schools: Deliver activity information, announcements, or as an interactive digital madding.
- Restaurants: Display digital menus, best seller menus, and discount information.
- Transportation: Display transportation schedules, route information, and important announcements.
The Benefits of Digital Signage
Digital signage has several benefits including increased brand awareness to provide entertainment to customers. Here are some of the benefits of using it:
Increase brand awareness
One of the advantages of digital signage is to increase brand awareness. With the display of brands on this digital screen in conveying information related to product promos, the brand will often be seen by the public, resulting in increased brand awareness.
Increased operational efficiency
With the existence of this digital screen, is utilized by several business sectors to increase operational efficiency. For example, airports can use this as flight information, while hospitals or banks can use this as queue and service information.
Increasing interaction with customers
Increasing interaction with customers is one of the benefits of this digital screen. This screen is capable of displaying videos, animations, and interactive QR codes. Customers can press the screen or scan the QR code for certain needs.
Provide entertainment to customers
Digital signage installed in public with videos, animations, or interactive content can be entertainment for customers. During busy activities in public spaces, with interesting content, of course, it will provide entertainment to customers.
Digital Signage Regulation in Indonesia
The digital signage uses communication technologies such as Bluetooth or WiFi that operate within a specific frequency spectrum. In Indonesia, any Bluetooth, NFC, or WiFi-based wireless device is required to have DJID (Directorate General of Digital Infrastructure) under the Ministry of Communication and Digital (KOMDIGI).
Digital signage regulation is based on KEPMEN No. 260 Tahun 2024 for Bluetooth and KEPMEN No. 12 Tahun 2025 for WiFi, which requires all radio frequency-based devices to meet specific technical standards before being sold in the country.
The DJID certification ensures that the product meets government safety and quality regulations and does not interfere with other communication devices. The certification process involves technical testing, such as frequency adjustments, safety checks, and compatibility with the surrounding environment.
Once the tests are completed, products that pass are listed in a Test Result Report, which confirms that the product is safe and ready for sale in Indonesia. This report reassures customers that the product meets technical standards and is secure.
For companies wanting to sell a digital signage in Indonesia, Type Approval Certification Services for ICT Products are available to assist with this process. This service includes preparing technical and legal documents, conducting required testing, ensuring compliance with regulations, helping companies streamline the certification process, and giving consumers confidence in certified products.
