From the many benefits provided by digital signage, this tool is used by many sectors, one of which is transportation. Digital signage in transportation is used to provide information for passengers, drivers, or users of public transportation.
Digital signage in transportation has a function from navigation and wayfinding to promotional media. In addition, the advantages of this screen include providing real-time information, providing experiences to transportation users, to a long lifetime.
This article will further inform you about digital signage in transportation, from its definition, functions, and advantages to provide experiences to transportation users.
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Table of Contents
What is a Digital Signage in the Transportation?
Digital signage in transportation is the use of digital screens (LCD, LED, or OLED screens) that usually provide information for passengers, drivers, or users of public transportation. Usually, the information displayed is departure schedules, routes, travel information, announcements, and advertisements.
The Functions of Digital Signage in Transportation
Digital signage in transportation has several functions from navigation and wayfinding to promotional media. Here are some of its functions:
Navigation and wayfinding: Used for wayfinding, travel routes, and locating bus stops, stations, or airports.
Innovation and modernization: Passengers’ needs for transportation systems are becoming more modern and responsive with digital screens spread across many public transportations.
Promotional media: Can be used as promotional media to display advertisements, product promotions, or events around the station or airport.
The Advantages of Digital Signage in Transportation
Digital signage in transportation has several advantages from providing real-time information to providing experiences to transportation users, to a long lifetime. Here are some of its main advantages:
1. Providing real-time information
One of the advantages of digital signage in transportation is its ability to provide real-time information. In addition to information services, departure and arrival schedules, route changes, or travel disturbances can be informed directly through digital screens.
2. Dynamic communication
Dynamic communication is another advantage of digital signage. Messages delivered through digital screens in public transportation can adjust to specific audiences and situations. One screen can provide different information alternately with images, videos, or animations.
3. Providing experiences to transportation users
What cannot be underestimated about the other advantages of digital signage in transportation is the ability to provide experiences to users. A screen with a lot of travel information will certainly make it easier for users. Scannable QR codes that link travel route information also provide an easy and memorable experience in using public transportation.
4. Central management
By using digital signage, it is possible to change information in several locations quickly and easily, because these digital screens can be managed centrally using a Content Management System (CMS). So that information can be updated quickly and easily in all connected locations.
5. Long lifetime
Another advantage of digital signage is its long lifetime. This digital screen does not require special maintenance but has a long service life. Thus reducing cost overruns in its use. Although it requires a fairly large investment at the beginning, in the long run, digital signage becomes very feasible to use.
Those are the definitions, functions, and advantages of digital signage in transportation that you need to know. Another thing to note is that digital signage on the market must pass the certification test from the Directorate General of Digital Infrastructure (DJID).
With DJID certification, users can feel calm about using digital signage technology whose quality and security are guaranteed. For manufacturers or importers of digital signage technology, obtaining certification from DJID is a mandatory step before the device can be officially marketed in Indonesia.
To simplify the certification process, you can use Type Approval Certification Services for ICT Products are available to assist with this process as a reliable solution.
