Sonic Branding

Campaign and Interaction Audio

Not every project needs a full identity. Sometimes you have a campaign to ship, a product to release, or an event next month, and you need the audio to be right for that specific thing.

We take that work on its own, and if you already have a sonic identity we work inside it rather than around it.

Campaign and advertising music

Original music written for the film, not chosen from a library and stretched to fit. Cut to the edit, mixed for the platform, and delivered in the versions your media plan actually needs.

Connected TV deserves particular attention, because it plays with sound on by default and a lot of ads are still running audio that was mixed for a muted social feed. We wrote about the mismatch in Connected TV Ads.

Product and interface sound

Notifications, confirmations, error states, onboarding. These are the sounds your customers hear most often, and they are usually the ones nobody chose. They arrived with the framework and stayed.

Designing them properly is quieter work than an ad, and it compounds. See The Most Heard Sound in Your Product.

Websites are the same story with even less attention paid. Website Sound Design covers what that costs.

Event and presentation audio

Opening music, transitions, award moments, walk on cues. A run of show gets argued over line by line, except for the part the room actually hears first. How to Choose Opening Music for Your Brand Event goes into it.

Voice and automated systems

If your brand talks through a voice assistant, a phone tree, or an AI agent, that voice is now part of the identity whether it was chosen deliberately or not. We can help you decide what it should sound like. Related reading: Voice Assistant Branding and Choosing a Brand Voice for Your AI Voice Agent.

Licensing, plainly

Everything we make for you is written for you. That matters more than it used to, and the reasons are covered in What "Royalty Free" Music Actually Means.

Tell us what you are working on.

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