B2B teams now call their branded podcast an audio flagship, a core marketing channel. Most still open every episode with whatever came free with the editing software. Here's why that gap matters more than it looks.
A new generation of AI-adaptive store audio can shift tempo and mood in real time based on foot traffic. What it was never asked to do is sound like your brand specifically, and that gap is quietly making unrelated stores sound alike.
Connected TV comes with sound on by default, no mute icon, no silent autoplay. Most CTV ads are still running audio that was mixed for a muted feed. Here is what that mismatch is actually costing brands right now, and why the window to fix it is still open.
Most brand launch checklists trademark the logo, the wordmark, the name, and the domain automatically. The sound almost never makes the list. Here is why that gap stays invisible for years, and the exact moment it starts costing you.
A blind test of two audio logos, one AI generated, one performed by a real musician, reveals a preference nobody can quite explain. Here is what that instinct is actually picking up on, and why it just became a competitive advantage.
Picture a procurement manager working through a shortlist on a Tuesday afternoon, calling two competing vendors back to back the way B2B buyers
8.4 billion voice assistants are active worldwide, more than the number of people on the planet, and most brands have made zero sonic decisions for the moment one of them says their name out loud. Here is what that blank spot actually costs.
A global audit found 61.9% of brand content still runs on stock music, not from ignorance but from a budget meeting nobody reframed correctly. Here is what the winning version of that ask actually looks like.
A run-of-show document gets debated line by line for weeks, except one. Here's why the opening music line is the one nobody argues over, and why that's a problem.
Two major brands got sued this year over music they thought was already covered. Here is what "royalty-free" actually promises, and why it is not what most marketing teams assume.