ai

Is a Sonic Branding Retainer Worth It When AI Music Is Free?

Every marketing team eventually asks if AI can replace their sonic branding retainer. Here is the real business case for why most of them renew it anyway.

Can AI Create Sonic Branding? Why a Prompt Can't Build a Brand Sound

AI music tools can generate a clean audio file in seconds. But sonic branding is a strategic business decision, not a render job. Here's why a prompt can't replace human taste and lived experience in brand sound design.